Heinen’s recently opened a Personalized Nutrition Center in their store situated in Ohio. Mainly, this in-store clinic intends to offer dietary services to the clients. For the purpose of coming up with a custom-tailored nutrition plan for individuals, a diagnosis panel is also available inside the grocery setting. The company is hopeful that this interoperability between retail and healthcare will be the future. The said healthcare centre is monitored by VitalHealth Partners, which is run by Dr. Todd Pesek who is Heinen’s chief medical officer. Although the grocers are aware of the initial apprehensions of the customers, they are still hopeful that this idea will gradually gain popularity.
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