HUM Nutrition and Vous Vitamin, the two rapidly progressing nutrition companies, think personalisation may be the future of nutrition. The two nutrition-focused companies offer personalised products and advice to their customers. In a podcast for McKinsey, Walter Faulstroh and Brad Helfand, the CEOs of HUM Nutrition and Vous Vitamin, respectively, have spoken on the ever-growing trend of personalisation in health and wellness. HUM Nutrition is a Los Angeles-based firm that offers “clinically proven nutrients personalised to goals of customers.” On HUM’s website, customers can take a quiz through which a recommendation plan can be made by a nutritionist. Vous Vitamin has taken a somewhat different approach towards nutrition: it will customise a pill tailored to consumers’ needs. On the website, after inserting the important information, such as age and lifestyle, the company devises a pill that contains all the vitamins that a consumer would need. Both the CEOs have personal stories behind their businesses.
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