With the threats that COVID-19 posed, individuals are moving towards a healthier lifestyle, especially when it comes to food. In the last two years, the CPG industry has seen a shift in consumer demands that mainly revolves around preventive health and self-care. Inri Mouchette, Senior Director and head of innovation at Campbell Meals and Beverages, says that with fibre gaining popularity, she is trying to provide tasty ways to nourish and change the lifestyle of consumers through soup and sipping lines while also coming up with innovative ideas to offer accessible and simple wellness solutions.
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